As The New York Times notes, Netflix executives believe the company “can offer a connection between its popular streaming shows and related games” but original games are part of a larger plan.Īnd that plan? It’s hard to tell, although additional hours of engagement for users is certainly one way to keep people using their app. According to the company, the games cater to “every type of player” but are not available on kids’ accounts.Īlthough two of the five original game titles launched were based on the hit series Stranger Things, not all games will revolve around existing Netflix IP. Subscribers can download either from the Netflix mobile app or the Apple or Google app stores. The games are available on Android and iOS devices and feature no ads, fees or in-app purchases to play. So far, Netflix has released 16 games on mobile since November (free for subscribers) and has first-person shooter Into the Dead 2: Unleashed coming out next month. The company also hired former Electronic Arts executive Mike Verdu to head up its gaming division and even has a virtual reality and gaming deal in place with powerhouse TV producer Shonda Rhimes. Perhaps feeling the pressure from other streaming services and hitting a wall on subscriber growth, Netflix has spent the last year investing in an unexpected arena: gaming.Īs reported by Axios, Netflix just bought the independent gaming studio Boss Fight Entertainment, making it the third gaming studio purchase for the streaming giant in the past seven months, after previously acquiring Night School and Next Games.
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